1) INTRODUCTION TO ADMOB
One of the most popular and largest mobile app monetization tools, the Google-owned AdMob offers a plethora of functionalities of Google’s extensive advertising networks. It offers access to an ocean of advertisers, resulting in highly competitive eCPMs with good fill rates. Backed up by cross-platform compatibility covering platforms such as Windows 8/Windows 10, iOS and Android and supported by active developer support, forums and blogs.
2) COMPANY STATS
Founded: December 2006, bought by Google in 2010
Number of employees: 100-250 as of Mar 2016 according to
3) INFORMATION FOR ADVERTISERS
Creating an AdMob ad is quite easy – the process is pretty much copied from AdSense. The interface gives you plenty of customizable options (text colours, fonts etc.), as well other features such as ad refresh periods – all to create a perfect formula for high user interest and sustainable click rates. The more advanced options include the “AdMob Mediation” tool responsible for in-process optimization – this allows users the ability to display ads from a multitude of sources, both within the AdMob network and the global net. Using this feature, you’ll be able to detect the ads with higher impression count to improve the overall payout. While optimization can be done manually, though you’ll have to cover the expenses for huge traffic volumes, it also includes the “Ad networks optimization” option that automatically detects and extracts eCPMs from various networks based on their performance over a given period of time. However, this option is only supported by a limited number of platforms and devices.
AdMob also provides valuable tools for working with third-party advertisers rather than ad networks – house ads. These allow you to sign a direct contract with the advertiser and not only host their ads in your app but direct, monitor and direct campaigns. A handy tool for devs looking for higher eCPMs. Another similarity between AdMob and AdSense is their filtering utilities that enable you to set the types of ads to appear in apps and ban advertisers you don’t want to be associated with your brand. The similarities go further into the reporting interface, which includes a highly customizable dashboard for advanced analytics.
4) INFORMATION FOR DEVELOPERS
AdMob is Google’s mobile version of AdSense. Open to all levels of developers and publishers, AdMob simply requires the placement of standardized ads into your app. The rest is done by Google’s mobile ad network and analytical tools, at the expense of 40% of ad revenue. Another condition is the $100/month threshold you have to meet in order to extract your profits.
However, AdMob also comes with its limitations – for example, it only allows for a single ad per page, sometimes creating a limit for the overall earnings. Another requirement covers positioning of ads to prevent misclicking.
5) ACCOUNT HELP
FAQ link/ Knowledge base:
Choosing a career at AdMob allows the developer to become a part of Google’s huge and diverse staff and choose between many teams and offices around the globe to pick the role that goes well with your own aspirations. The team also is on a search for well-performing students and provides them with internship and work opportunities.